Episode 24: What Key Trends Are Shaping The Data Intelligence and Analytics Industry Today?

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Identity fraud costs Americans 43 billion in 2023. 

Poor data quality cost organizations an average of $15 million a year. 

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Some of the key trends that we see shaping the industry include these as well as cookie deprecation which will drastically impact the ability to reach individuals 

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and properly target when you’re thinking about sales and marketing. 

The continuous rise of digital transactions is also directly correlated with fraud rates and if you think about generative AI 

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it’s now enabling fraudsters to be more sophisticated and disruptive with their attacks. 

Deep fakes and sophisticated fishing schemes are just examples of how fraudsters 

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are taking advantage of that technology and are the trends that are shaping the industry.