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Did you know that data can help us make better decisions? By analyzing data, we can gain insights that can help us improve our business processes and make more informed decisions. In this blog post, we’ll explore some of the benefits of data-driven insights and discuss how to get started.

What Are Data-Driven Insights and Why Are They Important?

Data-driven insights refer to predictions that have been created through data. Data is information that has been collected or processed in order to be used in making decisions. The most common way of using the phrase “data-driven” is in reference to statistical analysis techniques, which can be applied to data that has been collected. These techniques can be used for prediction, forecasting, statistical modeling, and discovering relationships that exist within the data.

Data-driven insights are important because they provide you with information that is based on facts rather than gut feelings or guesses. Data-driven insights allow you to make better decisions by putting your resources towards the things that have been shown to be true.

How to Get Started with Data-Driven Decision Making?

To get started with using data-driven insights, you should start by collecting information on your business or life goals. Once you have collected this information it is time to determine the best method of analysis. There are two main types of analyses that can be used to make the best decisions: quantitative and qualitative. Quantitative analysis is known as numerical or statistical analysis, which entails collecting data from surveys, questionnaires, or polls. In contrast, qualitative analyses are more subjective and involve interviews with customers.

In order to choose what type of analysis to use you should consider those goals that you have set for yourself. For example, if you have a goal of being healthier and losing some weight you might want to use a qualitative analysis as it will involve talking to people who share similar goals. If on the other hand, your goal is to gain more customers or revenue then a quantitative analysis would be a better option as it provides more useful data for making decisions.

Some examples of how data-driven insights have been used in business:

Data-driven insights can be used for a variety of purposes and industries, there are no limits to the ways that they can be applied. Some common ways that the data is analyzed include:

1) Identifying trends or patterns within your own actions or the actions of your peers. A few examples of this might be:

  • Use of social media by employees
  • Productivity within teams

2) Identifying customer behaviors or preferences that can be used to create new products or services for them. Some examples of how data has been used in this way include:

  • Using user ratings of apps to create more popular ones
  • Using customer data to determine what product features are most important

3) Decisions that have been made based on past behavior. A few examples of this might be:

  • Making financial decisions based on market trends or behaviors of other investors
  • Investing in a company because it has performed well in the past

4) Decisions that have been made based on future projections. Some examples of this might be:

  • Using data to determine what price to charge for a product
  • Determining which countries will provide growth opportunities for your company

5) Identifying underserved or unmet needs. Some examples of this might be:

  • Using data to identify the best location for a new store
  • Determining which customers would most benefit from a product, service, or offering


There are many ways that data-driven insights can be used in order to make better decisions. Data can be collected and analyzed through various means, but quantitative analysis is often the most appropriate way to use it. Just remember that your overarching goal for using data should be determining how it will best support you in achieving your specific goals or solving a particular problem.

For more information on how Enformion can help you make sound, data-driven decisions, contact us today.