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Identity fraud costs Americans 43 billion in 2023.
Poor data quality cost organizations an average of $15 million a year.
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Some of the key trends that we see shaping the industry include these as well as cookie deprecation which will drastically impact the ability to reach individuals
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and properly target when you’re thinking about sales and marketing.
The continuous rise of digital transactions is also directly correlated with fraud rates and if you think about generative AI
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it’s now enabling fraudsters to be more sophisticated and disruptive with their attacks.
Deep fakes and sophisticated fishing schemes are just examples of how fraudsters
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are taking advantage of that technology and are the trends that are shaping the industry.