Enformed Insights - Podcasts
Episode 4: Achieving Success Through Buyer-Centric Marketing
Sales & Marketing Intelligence
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Sales Enablement and Marketing Intelligence
Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode, we sit down with special guest Scott Gilman, Vice President of Operations at Adopt-A-Contractor, where he leverages his extensive experience in the home improvement and pest control industries. Prior to his role at Adopt-A-Contractor, Scott held key positions at Sears Home Improvement Products, Truly Nolen of America, Inc., and The Home Depot. His background in these industry-leading companies has equipped him with a deep understanding of operations, customer service, and business development.
Key Discussion Points:
- Large-scale marketing strategies and affiliate lead management
- Data acquisition from a buyer’s perspective
- Navigating modern compliance strategies
- Overseeing and managing high performing teams
