Episode 5: Insights from the Minnesota Vikings’ Data Playbook

Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode, we sit down with special guest Kendall Peters, Director of Business Analytics for the Minnesota Vikings, as he shares his experience in the sports business and data analytics industries. Kendall’s background and education in sports data analytics has provided him with an in-depth understanding of customer trends, partnerships, and information management, and how it all contributes to maintaining and growing the success of their brand.

Key Discussion Points:

• Moving away from guesswork to make confident, data-driven decisions
• Utilizing brand partnerships to better understand customer behavior
• Staying engaged with your target audience
• Crafting relevant marketing messages based on customer insights