Customer Data Enrichment with Enformion
To succeed in financial services, it behooves you to get to know and understand your customer. Find out how Enformion’s suite of data solutions can help you get the full picture.
Customer Data Enrichment Solutions
Thorough, high-quality data can help you to learn more about your customers and offer them the products and services most useful to them. The real challenge lies in getting the kinds of data you need. And then you need to be able to parse that data into workable segments and make it useful on a practical level.
Make your data complete
The first thing that data enrichment can do for your datasets is to fill in any gaps you may currently have. As thorough as you may be onboarding a customer, that initial data is unlikely to remain exactly the same throughout the life of that account. And the types of basic data you need as a company may change over time, as well.
- Append your datasets regularly through periodic batch processing.
- Clean up and correct and update the data you already have with current information, as well as other data attributes helpful to your business
Add new data that can reveal opportunities
There may be some customer data that you do not regularly collect, but that can actually be helpful to you and your business. Enformion can enhance your datasets with the additional information you want, including updated assets and background information. We can even help you to analyze this new data to see if it reveals any useful opportunities.
Analyze and segment data to make it useful
After filling in the holes and supplementing your data, you need to be able to use that data to your benefit. Part of that process involves parsing the right kinds of data out to the teams who can use it. The analytical tools available at Enformion can help you to divide and conquer the wealth of available data and create useful segments
Give customers what they want
Data can be a powerful and eye-opening thing. More than just dry facts of a customer’s life, data can actually tell you what they want or need. Being able to interpret data in such a way allows you to truly understand and offer your customers the products and services they want. Ultimately, this ability can give you an edge over your competitors.
- Data can help you develop focused and personalized offerings that customers actually want.
- Being able to do so in a proactive way shows customers your willingness to innovate while also taking care of them and their finances.
- Innovation and forward-thinking product offerings are exactly what inspire customer confidence
Empower your team with flexible solutions
Update large amounts of data quickly and easily with our batch appending option.
Our API solutions allow you to integrate software systems for in-depth searches and display custom results using your own existing applications.
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Your trusted partner
Building lasting relationships with our clients and partners with a single driving force and common purpose – that your continued success is Enformion’s success.