Customer Data Enrichment

Enformion for Customer Data Enrichment

To succeed in financial services, it behooves you to get to know and understand your customer. Find out how Enformion’s suite of data solutions can help you get the full picture.

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Customer Data Enrichment Solutions from Enformion

Thorough, high-quality data can help you to learn more about your customers and offer them the products and services most useful to them. The real challenge lies in getting the kinds of data you need. And then you need to be able to parse that data into workable segments and make it useful on a practical level.

Enformion can help you every step of the way, to get all the actionable data you want and make it work for you and your various business goals.

Make Your Data Complete

The first thing that data enrichment can do for your datasets is to fill in any gaps you may currently have. As thorough as you may be onboarding a customer, that initial data is unlikely to remain exactly the same throughout the life of that account. And the types of basic data you need as a company may change over time, as well.

  • Append your datasets regularly through periodic batch processing.
  • Clean up and correct and update the data you already have with current information, as well as other data attributes helpful to your business.

Add New Data That Can Reveal Opportunities

There may be some customer data that you do not regularly collect, but that can actually be helpful to you and your business. Enformion can enhance your datasets with the additional information you want, including updated assets and background information. We can even help you to analyze this new data to see if it reveals any useful opportunities.

  • Customers can have a wealth of data about them that you didn’t even know about.
  • In that data could lie unexpected opportunities and risks for your company.

Analyze and Segment Data to Make it Useful

After filling in the holes and supplementing your data, you need to be able to use that data to your benefit. Part of that process involves parsing the right kinds of data out to the teams who can use it. The analytical tools available at Enformion can help you to divide and conquer the wealth of available data and create useful segments.

  • Having a lot of data available is great, but without the right tools to analyze it, it can become overwhelming.
  • Enformion can deliver the data you need in segments that are workable to your company’s different teams.
  • That data can be provided continuously and automatically via customizable API solutions.

Give Customers What They Want

Data can be a powerful and eye-opening thing. More than just dry facts of a customer’s life, data can actually tell you what they want or need. Being able to interpret data in such a way allows you to truly understand and offer your customers the products and services they want. Ultimately, this ability can give you an edge over your competitors.

  • Data can help you and your company to develop focused and personalized offerings that customers actually want.
  • Being able to do so in a proactive way shows customers your willingness to innovate while also taking care of them and their finances.
  • Innovation and forward-thinking product offerings are exactly what inspire customer confidence.

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Talk with a specialist today to learn how Enformion can help to customize a solution that’s right for you.

Call us at 1-855-281-3915, or via online today.