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Reaching the Underserved

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Access the On-Demand webinar to watch this dynamic interactive presentation on the “underserved” and other hard-to-verify populations. Industry experts defined this population and shared their insights into the challenges and opportunities faced by organizations seeking to establish relationships with these individuals.

Key Discussion Points:

  • Demographics of the underserved, unbanked, thin-file, and no-hit populations in the U.S.
  • The economic value of these consumers and why they’re an important market to include.
  • Challenges faced by organizations seeking to reach these consumers.
  • Practical strategies for organizations to improve access for underserved populations.
  • Innovative technology and tools to verify identities and serve the underserved market.
  • Unique perspectives on the underserved population, and how Enformion solutions can help businesses verify these identities.


Garient Evans
SVP of Products – B2B, Enformion
Mike Engle
CSO, 1Kosmos


Complying with age regulations for digital commerce remains an ongoing business challenge in the United States. Rather than producing guidelines and standards, U.S. regulators have used enforcement actions and fines against prominent brands, such as YouTube (Google), as their primary method to drive compliance rather than actively pushing for comprehensive solutions. Until there are clear, national standards, most businesses are struggling to navigate the complex landscape of age restrictions. 

When verifying age in the United States, there is no one-size-fits-all solution. Any approach must carefully address privacy, accuracy, and fairness concerns. Balancing the need to verify age with the protection of an individual’s personal information is a delicate task. Moreover, ensuring the accuracy of age-verification methods is crucial to prevent underage access to restricted content or products. Simultaneously, any solution must also be fair and avoid discriminating against individuals based on age. Achieving this delicate balance requires a thoughtful and comprehensive approach that takes into account the diverse needs and concerns of both businesses and consumers. 

In our upcoming webinar, experts from Enformion and Data Zoo will cover how businesses can correctly use age verification tools and strategies to ensure their consumer base is of the correct age and how to comply with age regulations for their services.  

Register now so you don’t miss this insightful discussion that will shed light on the importance of age verification, and help you better understand how your business can safely interact with your target audience. 

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