0:00
We really come to trust a brand and when that brand is in the news that they’ve been breached
0:18
or that they’re actively and easily being compromised by fraudsters
that brand takes a hit in our eyes and maybe affects our willingness to interact with that brand.
0:33
So any institution that is putting in the time, and the energy, and the effort to test the latest technology, test the latest solutions,
make sure that they’re complying with regulations to the best of their ability
0:47
also has an eye on that brand in that reputation in addition to the losses that they could incur from fraudsters or fines from the regulators
1:01
it’s this concept that they’re investing in their brand if they’re actively using the best tech.