0:06
The best way to understand identity resolution is to think about your own contacts and if you’ve ever changed phone devices,
if you’ve ever changed laptops and you go into your contacts
0:20
and you realize that everything’s been messed up that maybe you have all these duplicates or you have missing data for people
and you’re trying to send out your Christmas cards at the end of the year and figure out everybody’s addresses or you’ve moved into a new role and you want to contact people.
0:38
That is identity resolution, the process of figuring out if you have duplicate records
if you have new records and adding new contact data and that’s what Enfomion does really really well matter of fact we do it for everybody in the United States
0:55
that’s over 18 years old that includes young people who don’t have a lot of data about them that includes new to country
that includes people who are not in the traditional financial system we call them under served or underbanked
1:13
we have visibility into all of those and we stitch together those records figuring out which ones are fake records which ones are duplicates which ones are new
and then what is the right contact information what is the right data about their histories and backgrounds that are useful for corporations.
