Episode 21: What industry do you see becoming more heavily reliant on identity resolution in the near future?

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You know, because regulators are increasingly empowering consumers to be in charge of what they do 

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the tracking of data, the collection of data is becoming a bit more restricted  

and so there are now challenges in the advertising and marketing space related to what can be tracked, what can be held 

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and so you see that things like cookies are going away or being deprecated and  

so identity resolution in the advertising and marketing space is really gonna be interesting as companies respond to these regulations 

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that have the right controls, the right consent, and the right privacy in place 

are supporting companies who want to be able to do things like you know, market their services and target the right identities 

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and make sure that they conveniently alert people to opportunities  

so I think identity resolution in sales and marketing activities you know, is going to be a fascinating space for a while.