Your customer data is decaying daily. Enformion’s identity graph and entity resolution engine enrich, update, and complete your first-party data, so your campaigns hit the right people, every time. Better targeting. Higher conversions. Real growth.
From prospect identification and lead generation to customer segmentation and competitor analysis, Enformion’s Sales & Marketing Intelligence solutions offer unmatched depth and breadth to complete a full identity graph of an individual. Gain unparalleled insights into consumer behavior, pinpoint high-value prospects, and craft targeted marketing campaigns that resonate with your audience.
Sales enablement and marketing intelligence helps organizations identify, engage, and convert the right customers by combining accurate data, identity intelligence, and actionable insights. Together, they empower sales and marketing teams to improve lead quality, personalize outreach, strengthen customer segmentation, and make more informed decisions throughout the customer lifecycle.
Enformion’s lead verification, customer data enrichment, identity resolution, and first-party data validation solutions help sales and marketing teams maintain accurate customer records and build more complete customer profiles. By enriching CRM data with trusted identity, contact, demographic, and consumer intelligence, businesses can improve campaign performance, reduce wasted marketing spend, and deliver more relevant customer experiences.
Whether you’re validating incoming leads, refreshing customer data, building targeted audiences, or powering advanced marketing intelligence initiatives, Enformion provides the trusted identity infrastructure needed to drive measurable business growth.
Enformion’s Sales & Marketing Intelligence offerings span a wide range of products and sub-offerings designed to address your specific needs:
eLeadVerify instantly scores and validates every lead, ensuring accuracy, contactability, and compliance—before they enter your funnel. Filter out fraud, boost conversions, and improve ROI with real-time identity checks via a seamless, privacy-first API.
Verify Your Leads
Refresh your customer profile data with up-to-date validated identity markers, ensuring your marketing efforts reach your customers.
Enhance marketing and sales by enriching existing customer profiles with eContactEnrich.
Validate Your Customer Data
Enhance the value of your organization’s existing customer data by enriching contact information and offering deeper insights into consumer behaviors, preferences, and demographics.
Connect business data and valuable information to professionals with eBizInsights.
Unlock Customer Insights
Take control of your lead supply by building, pricing, and exporting highly targeted audiences in real time. Instead of chasing inconsistent sources or relying on outdated lists, teams can instantly generate the exact leads they need, improving speed, precision, and performance while eliminating unnecessary cost and complexity.
eInsightsPro is your solution to build customer profiles with comprehensive data attributes.
Generate High-Performing Lead Audiences
Power your platform with unified identity intelligence that connects people, contact points, and behavioral insights at scale. Enformion delivers high-fidelity intelligence directly into your environment to improve match rates, accelerate innovation, and unlock deeper customer understanding.
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eLeadVerify instantly validates and scores every incoming lead to ensure it’s accurate, contactable, and compliant. By cross-verifying key identity elements—such as name, phone, email, address, and date of birth—against authoritative data sources, eLeadVerify filters out fraud, reduces wasted spend, and strengthens conversion rates.
Designed for speed, scale, and accuracy, eLeadVerify integrates seamlessly into sales and marketing workflows through a powerful, privacy-first API. The result: cleaner data, higher ROI, and complete confidence that your leads are legitimate before they ever enter your funnel.
According to recent industry studies, 33% of first-party customer data is outdated or erroneous.
Learn how Enformion can help solve this problem.
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Ensuring your customer profile data is current and accurate is essential for marketing success. Outdated or incorrect customer information can damage your ROI and lead to missed opportunities. Enformion’s data cleansing and validation tools help you maintain a healthy, up-to-date CRM.
With our First-Party Data Validation solution, you can refresh your customer profile data with up-to-date validated identity markers, ensuring your marketing efforts reach your customers.
With Enformion, we now have the capability to continually enrich our prospect lists immediately before we begin our marketing campaigns with the most accurate and up-to-date contact information.
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Enformion’s First-Party Contact Enrichment & Consumer Insights solution enhances the value of your organization’s existing customer data by enriching contact information and offering deeper insights into consumer behaviors, preferences, and demographics. Our solution appends missing information, such as name, phone, address, and email, while also personalizing profiles with consumer insights and over 300 attributes—including interests, hobbies, and lifestyle preferences.
By uncovering actionable insights from your newly enriched data, your business can improve customer segmentation, personalize marketing efforts, build hyper-targeted offers, and optimize engagement strategies for better conversion rates and customer loyalty.
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EnformionGO Lead Builder is a flexible, on-demand platform designed to help lead brokers and marketers create, manage, and scale high-quality lead audiences with complete control. Users can define precise targeting criteria, preview audience size and pricing before committing, and instantly download leads—removing delays, guesswork, and reliance on external vendors.
Powered by a robust combination of demographic, behavioral, property, professional, and business datasets, Lead Builder enables teams to build smarter audiences that align with real purchasing intent and campaign goals. Whether you’re fulfilling custom buyer requests, expanding into new verticals, improving campaign ROAS, or reducing wasted spend, Lead Builder delivers the speed, transparency, and data-driven precision you need to move from idea to execution in minutes.
No contracts. No waiting. No guesswork.
Get a tailored approach to your business’s data needs with Enformion eFlex solutions.
Discover the power of our customizable eFlex solutions, designed to adapt seamlessly to your unique needs. With mix-and-match features, you can tailor your experience to fit your specific data requirements perfectly. Choose the components that matter most to your business needs and create a solution that’s truly your own. Experience flexibility and personalization like never before with eFlex.
Enformion’s Marketing Intelligence and Sales Enablement solutions provide highly accurate, comprehensive data and exceptional service, catering to the needs of a variety of businesses including marketing firms, tech companies, B2B enterprises, and channel partners. Leverage the power of data intelligence and analytics to understand your audience, create personalized experiences, and drive measurable success in your campaigns.
Discover how Enformion can transform your marketing strategies and take your business to new heights.
Learn how sales enablement, marketing intelligence, identity resolution, lead verification, and customer data enrichment help improve sales and marketing performance.
Sales enablement provides sales teams with the technology, content, data, and insights they need to engage prospects more effectively and improve sales performance. Modern sales enablement leverages accurate customer data, identity intelligence, lead verification, sales intelligence, and streamlined workflows to help teams improve prospecting, personalize outreach, prioritize qualified leads, and increase conversion rates.
Marketing intelligence uses customer, market, identity, and behavioral data to make more informed marketing decisions. It helps organizations understand their audiences, identify high-value prospects, strengthen customer segmentation, and improve campaign performance. By combining first-party data with trusted contact, demographic, and consumer intelligence, businesses can improve targeting, personalize customer experiences, and maximize marketing ROI.
Customer data enrichment enhances first-party records with verified identity, contact, demographic, and consumer information. More complete customer profiles help organizations expand reach, strengthen audience segmentation, personalize messaging, improve campaign relevance, and reduce wasted marketing spend caused by incomplete or outdated data. Enriched customer data also drives improved analytics, lead scoring, customer engagement, and retention strategies.
Identity resolution connects data points such as names, email addresses, phone numbers, mailing addresses, and other identifiers to create a unified view of an individual or business. Resolving fragmented records into a more complete identity profile helps organizations minimize duplicate records, improve customer recognition, strengthen data quality, and support more accurate segmentation, analytics, personalization, and customer engagement.
Lead verification evaluates the accuracy and legitimacy of information submitted by a prospect before it enters a sales or marketing workflow. Key identity elements, such as a name, phone number, email address, mailing address, or date of birth, can be cross-verified against trusted data sources. This helps organizations identify inaccurate, incomplete, or potentially fraudulent submissions, improve lead quality, reduce wasted spend, and route higher-quality opportunities to sales teams.
First-party data is information an organization collects directly through its websites, applications, CRM systems, transactions, and customer interactions. Because it comes from direct relationships with customers and prospects, it can provide highly relevant insights into audience behavior and preferences. When first-party data is validated, enriched, and resolved across customer records, organizations can improve personalization, customer segmentation, analytics, campaign measurement, and marketing decisions.
Sales enablement and marketing intelligence solutions provide sales and marketing teams with the technology, data, and insights needed to identify prospects, qualify leads, personalize outreach, and improve sales and marketing performance. Depending on the platform, capabilities may include sales intelligence, lead verification, customer data enrichment, identity resolution, workflow integrations, and CRM data management. These capabilities help revenue and marketing teams work with more accurate information and focus their efforts on higher-quality opportunities.
CRM data enrichment updates incomplete or outdated customer records with verified identity, contact, demographic, and consumer information. More accurate CRM data supports better lead scoring, segmentation, personalization, routing, and sales prioritization. It also helps sales and marketing teams reduce invalid records, improve campaign efficiency, and focus on reachable and relevant prospects.